Tech11 Sep 2026
Amazon Tests Advertisements in ChatGPT Pilot with OpenAI
Amazon Ads has partnered with OpenAI to allow select United States marketers to purchase sponsored placements directly inside ChatGPT via Amazon DSP. The programmatic pilot serves text and image ad units beneath conversational answers, positioning both tech giants to monetize conversational artificial intelligence at scale. The integration arrives as OpenAI accelerates monetization toward ambitious revenue goals while Amazon expands its footprint beyond retail media.
By NeuraFeed