Tech30 Okt 2026
Reddit to Wall Off Content Behind Mandatory Logins as AI Search Devastates Web Referrals
Reddit will transition to a logged-in-only platform after artificial intelligence search features triggered a steep decline in traffic from external search engines. The company disclosed that search referrals dropped by more than one million visits per week on average in October, prompting Chief Executive Steve Huffman to prioritize registered user engagement and proprietary data defenses over open-web discoverability. Reddit plans to test mandatory login prompts in international markets before rolling them out globally, sparking an 18 percent post-earnings stock slide.
By NeuraFeed