Tech15 Okt 2026
Google Launches Universal Cart in Search and Gemini Ahead of Holiday Retail Rush
Google rolled out Universal Cart across Google Search and the Gemini app in the United States, giving shoppers a shared checkout interface that aggregates products from competing retailers. Powered by Google's Shopping Graph and open commerce protocols, the tool tracks price drops and automatically surfaces promo codes. While the feature aims to streamline fragmented holiday shopping, it also pulls checkout and retargeting data deeper into Google's walled ecosystem while bypassing Europe amid antitrust scrutiny.
By NeuraFeed